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Video marketing products

Value Proposition

up to 3 minutes

A value proposition video shows prospects why your company is worth their time and money. It highlights your key differentiators, products and services offered in addition to the industry and market opportunity. The goal of this video moment is to encourage people to sign up and start their discovery process. To influence prospects to take action, it is common to use a top executive to explain the model in a convincing way and show the service and support they can expect.

6 credits

Video Snippets

up to 30 seconds

Video snippets are social-media friendly clips that are edited down from a longer-format video already produced. They are 15-30 seconds in length and can be optimized for various social media platforms, like Twitter, Facebook, LinkedIn, Instagram, and Instagram Stories. Oftentimes, these can be used as video ads. If you want a 30-second video produced from scratch without clipping it from an existing video, you will need to produce a Social Ad or Promo.

1 credit


up to 2 minutes

Testimonials require an onsite shoot and have a 2-minute duration limit. They feature one interviewee or subject in a single defined setting. Testimonials give others insight before making a decision or taking the next step. They focus on highlighting a positive experience and create credibility. Anyone can be in a testimonial such as strategic partners, employees, clients, and franchisees, for example.

3 credits

Case Studies

up to 2 minutes

Case studies take the viewer on a deep dive of a success story, using storytelling to highlight the results of a specific project or the achievements of a particular business partner or client. Customer Success Stories are good examples of case studies. These videos have a maximum duration of 2 minutes, require an onsite shoot, and may include multiple sets, perspectives, b-roll, and motion graphics to adequately tell the story.

6 credits

Social Ads/Promos

15, 30, or 60 seconds

Social Ads include a clear call to action and a dynamic pace to increase brand awareness or engagement. Promos are offer-based videos that promote sales. Social Ads and Promos have defined durations of 15, 30, or 60 seconds and can be formatted for traditional media (TV) or optimized for social media platforms like Twitter, Facebook, LinkedIn, Instagram, and Instagram Stories. With the use of additional credits, these videos can be formatted and optimized for multiple platforms to maximize visibility.

5 credits


up to 2 minutes

Explainers rely heavily on motion graphics to clearly illustrate how a specific product or service functions. Up to 2 minutes in length, Explainers are the perfect tool to highlight the value proposition of your offering to potential customers. With additional credits, you can extend the duration of explainer videos.

7 credits

How-it-works/How-to Videos

up to 2 minutes

How-it-works and How-to videos are the perfect tool to demonstrate step-by-step how your product or service works. They have a duration of up to 2 minutes, usually require an onsite shoot, and mix in b-roll and motion graphics to highlight key points to the viewer. With additional credits, you can extend the length of your videos, turn them into a training series, or even feature a charismatic brand spokesperson to elevate your message.

8 credits

General Purpose

up to 2 minutes

With a maximum 2 minutes in length, and including an onsite shoot, this video solution serves a variety of purposes, including: executive bios, investor pitches, self promos, influencer features, FAQs, animated demos, sizzles, product reviews, event promos, or event recaps.

6 credits

Masterclass Videos

Up to 5 minutes

Put your favorite executive in front of the camera so they can share their knowledge with others in the form of sales or customer service training, for example. These videos come with a well-written script that is technical in nature and is formatted to transfer skills without having to attend in-person training.

10 credits

Day in a Life

Up to 3 minutes

In this emotional video, we show the world what it's like to walk in the shoes of your target buyer persona. Day in a Life's involve a few prep calls to uncover a compelling story and then a full day of filming around multiple sets and various locations. Supporting footage may also involve other characters who help tell the full scope of their story. It also ends with a motivational component aimed at connecting your brand with the appropriate buyer persona.

10 credits

Qualifying Moments

Up to 5 minutes

Publish this asset on a well thought-out landing page and let the video qualify or disqualify leads for you. By pairing a great script and a top-level executive, you can articulate in detail how your business model works and who is a good fit. By focusing on the major points of distinction, you can generate more educated, and qualified leads prior to having your sales team follow up.

9 credits

Versions/ Adaptations


Once your video product is complete, you may want to repurpose or alter the video to fit another intention. This is common when running A/B tests, for example. You may want the video to be branded differently or the script to change slightly so it is specific to a certain region or buyer. Sometimes you want the video to be adjusted for mobile experiences, an event, or TV. These credits cover the cost of editing work, re-takes, or re-design to deliver an alternative product to you.

2 credits

B Roll Shot List

Up to 20 scenes

Trifactor's b roll shot lists includes up to 20 scenes of high-quality footage, which are included into the video production plan. Scenes come with 3 or 4 perspectives each, allowing editors to stitch together stories and soundbites as needed. It's common to purchase this footage to build an in-house arsenal of footage containing client experience, product shots, executive soundbites, etc. All footage selected color corrected, organized, labeled, and cataloged, so it can be used by in-house teams in an efficient manner.

6 credits